The Breakfast Cereal Industry Reads My Blog

A while ago I’d posted about The Special K Challenge and my personal disdain for the marketing scheme. I explained that Special K is hardly a nutritious or filling breakfast and suggested a substitute of oatmeal as an alternative. Not long afterward, Quaker Oats released a Weight Control Oatmeal product that followed every piece of advice I’d made, consisting of no added sugars, a boost of fiber content, protein and whole grains.

Now Special K has released a product to compete with that, Special K Satisfaction. This new product boasts a mix of protein and fiber to help you resist temptations and stay full longer, strongly implying, at least to me, an admittance that their original Special K cereal is lacking in the satiety department. The product contains roughly 200 calories, 4g fiber and 10g protein, putting it on par with a cup of plain oats. That is to say, Special K requires nearly 30 ingredients, including fortified vitamins, to be the nutritional equivalent of even the most basic of oatmeals, consisting of nothing other than water and oats. It’s up to you where you want to find your satisfaction for breakfast, but I’m sticking to the oatmeal.